The 2016 Golden Target Awards were awarded at a glitzy gala dinner in Sydney on 14 November 2016. 

Check out the action in the video below, and stay tuned for more information about entering the awards in 2017!

PRIA seeks to recognise best practice in content marketing, digital and social media, and integrated marketing campaigns, and to do this we need to challenge our own conventional thinking. To help showcase the best Australian work in these categories, we’re calling on community managers, marcomms managers, digital and social specialists and integrated marketing specialists to enter the Golden Target Awards in 2017.

A panel of public relations leaders and industry sector experts assess entries in each category of the Golden Target Awards, selecting the winners, commended, and highly commended entrants, at both the state and national levels.

Categories include:

• Category 1: Government Sponsored Campaigns
• Category 2: Public Affairs
• Category 3: Issues Management and Crisis Communication
• Category 4: Community Relations
• Category 5: Internal/Change Management Communication
• Category 6: Investor Relations
• Category 7: Sustainability/Corporate Social Responsibility
• Category 8: Health Organisations
• Category 9: Small Budget/Pro Bono (less than $10,000)
• Category 10: Comprehensive/Major Campaign
• Category 11: Content Marketing
• Category 12: Digital and Social
• Category 13: Startup (Launched in 2015/16 Financial Year)
• Category 14: Experiential
• Category 15: Integrated Marketing and Communication Campaign Strategy
• Category 16: Consumer Marketing
• Category 17: Business-to-Business Marketing
• Category 18: Micro Consultancy of the Year (one to two staff)
• Category 19: Medium Consultancy of the Year (three to nine staff)
• Category 20: Large Consultancy of the Year (ten or more staff)
• Category 21: In-house PR Team of the Year
• Category 22: Top sPRinters in 2016 (two to five years of experience in the industry)
• Category 23: PR Educator of the Year

Please note the following awards will be rewarded at PRIA's discretion (i.e. categories 24-27 cannot be entered; winners will be selected from the entries of the above-mentioned categories):

• Category 24: National Campaign of the Year
• Category 25: International Campaign of the Year
• Category 26: President's Award: Industry Contributor of the Year
• Category 27: Excellence in Measurement & Evaluation

Entries to the 2017 Golden Target Awards open April 2017.

Golden Target Award case studies are currently being reviewed and uploaded to the new PRIA website, as part of our migration to the new infrastructure.

Thank-you for your patience during this time.